Forbes to Launch Forbes Brazil in July 2012
New York, NY / Sao Paulo, Brazil (May 22, 2012) – Forbes announced today the introduction of its twenty-second international edition, Forbes Brazil, in partnership with BPP LTDA, the publisher of Billboard in Brazil. The new edition is scheduled to launch on July 31st, 2012, in the Portuguese language and distributed throughout Brazil.
The editor is Ronny Hein who has previously held various senior editorial positions at several important Brazilian magazines. The distribution will be 50,000 copies and the cover price is R19.90. Editorial will consist of local business stories combined with content gleaned from Forbes U.S.
Forbes Television and Licensing President Miguel Forbes stated: "Forbes Brazil marks our flag in all the BRIC markets where we see significant growth and possibilities for our business going forward. We couldn’t be more excited."
BPP LTDA’s CEO Antonio Camarotti stated: “Brazil is arguably one of the most thriving economies in the world today and it has attracted the attention of the global community. With successive levels of continued sustainable growth, the generation of wealth and income distribution the country is experiencing has created a positive momentum that has been attracting foreign capital at historical levels. With new millionaires arising every day and with the world’s eighth richest billionaire on the Forbes list, Forbes Brazil will occupy its position as the most prestigious business publication in Brazil and be part of the largest business brand in the world. We are very happy with the partnership and with the business forecast.”
Billboard Brazil is the licensed music magazine from the U.S. in Brazil.
Forbes Media encompasses Forbes and Forbes.com, the leading business site on the Web that reaches on average 30 million people monthly. The company publishes Forbes, Forbes Asia and Forbes Europe, which together reach a worldwide audience of more than 6 million readers. It also publishes ForbesLife magazine, in addition to licensee editions in Africa, Argentina, Bulgaria, China, Croatia, Czech Republic, Estonia, Georgia, India, Indonesia, Israel, Kazakhstan, Korea, Latvia, Middle East, Poland, Romania, Russia, Slovakia, Turkey, and Ukraine.