Forbes.com Deploys Visual Revenue in Their Continuous Pursuit of the Data Driven Newsroom
(Press Release) New York, NY (PRWEB) March 21, 2012—The Visual Revenue Platform delivers Editorial teams real-time recommendations on what content to place where on their homepage (and section front pages) and for how long. An intuitive solution designed specifically with Editors in mind, the collaborative online environment takes editorial discussions to the next level ensuring content placement decisions can be taken faster, more accurately and with a greater level of confidence.
Forbes.com Inc., a leading Internet media company, is the most trusted resource for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting that they need to succeed at work and profit from investing.
“Visual Revenue has been a great addition to our newsroom,” says Drew Hansen, Director of Editorial Operations & Business Development. “Their technology supports our ongoing effort to create feedback loops at critical points of the editorial process. The platform provides real-time programming recommendations that our Home Page editors can act upon, without overriding their judgment, and continually learns from their decisions and instructions. As a result, we’ve increased audience engagement and now want to explore new applications of their technology.”
“It’s fantastic to be partnering with Forbes,” said Charlie Holbech, VP Operations and Co-Founder of Visual Revenue, Inc. “Couple our platform with the fact that they’re an extremely progressive news organization and it makes for an exciting combination. We’re humbled that the platform has been given the opportunity to participate alongside the Forbes editors in the ongoing newsroom dialogue.”
About Visual Revenue
Visual Revenue Inc. provides a predictive analytics solution that helps online media organizations set a better front page. Headquartered in New York, Visual Revenue is helping media organizations across the globe better place their current content throughout their online publication. Visual Revenue’s Front Page Decision Platform currently provides more than 45 online publishers with real-time recommendations. These include Forbes.com, NYDailyNews.com, Comcast, Time Inc, Cox Media, Telegraaf.nl and OneIndia.in.