ForestEthics and Limited Brands (Victoria’s Secret) Reach Landmark Agreement on Environmental Stewardship
Dec. 6, 2006 — San Francisco – ForestEthics announced today a major milestone its campaign to transform the catalog industry. Limited Brands, parent company of Victoria’s Secret, revealed a new forest protection policy and a new contract for their catalogs. The policy, unprecedented in its scope, includes several landmark environmental measures and ensures that the pulp for the company’s catalog paper will not come from Endangered Forests. A new paper contract was also signed in accordance with the new policy.
“At ForestEthics, we pride ourselves on running some of the most hard-hitting, aggressive public campaigns out there, but there’s nothing I like better than congratulating a company when they’ve done the right thing,” said Todd Paglia, Executive Director of ForestEthics. “The steps they’ve taken make up one of the strongest environmental policies to result from a corporate campaign, and we applaud them for it. They’ve set a new standard, one that we expect other major catalog companies to meet or exceed.”
“We consider environmental stewardship to be an essential part of our brand, and we’re proud to take a leadership role in the catalog industry, ” said Tom Katzenmeyer, Senior Vice President of Community and Philanthropy.
For more than three years, ForestEthics has been educating the catalog industry about its negative environmental impact on the Canadian Boreal. Two years ago, they launched a campaign against Limited Brands/Victoria’s Secret and shortly after began discussions with the company. Since then, Limited Brands has increased their use of post consumer waste (PCW) recycled content, transitioning its clearance catalogs to sustainable paper with 80 percent PCW recycled content.
New, groundbreaking measures include:
• Limited Brands has partnered with its paper supplier to eliminate all pulp supplied from the Boreal Forest (Alberta’s Rocky Mountain Foothills) and British Columbia (Inland Temperate Rainforest).
• Shifting its catalogs to either 10 percent PCW or at least 10 percent Forest Stewardship Council (FSC) content during 2007.