ForestEthics and Limited Brands (Victoria’s Secret) Reach Landmark Agreement on Environmental Stewardship
• A preference for Forest Stewardship Council (FSC) certification, the only credible certification for sustainable logging. Limited Brands has partnered with its supplier to shift four of its mills to FSC.
• Overall catalog paper reduction
• A commitment to continual improvement on environmental attributes of catalog paper and paper use. Progress will be audited by an independent third party and made public.
• A commitment to phase out of Endangered Forests
One million dollars committed to research and advocacy to protect Endangered Forests and ensure leadership in the catalog industry
At issue throughout the discussions and campaign has been the impact of Victoria’s Secret’s catalog production on Canada’s Great Boreal Forest, which contains 25 percent of the intact, roadless forest remaining in the world. Stretching from Alaska to Canada’s Atlantic coast, the Boreal is a key regulator of global climate, providing one of our first lines of defense against global warming. It is critical habitat for many species, including endangered caribou and half of North America’s songbirds, and provides $93.2 billion a year in ecosystem services like air and water filtration. Currently, the Boreal is being logged at a rate of two acres per minute, 24 hours a day, and paper production accounts for nearly 50 percent of that logging. Limited Brands new policy prohibits sourcing paper from Endangered Forests in the Boreal, and provides other measures that will decrease impact on the Boreal as a whole. The policy sets a new standard for the catalog industry.
“Limited Brands has come a long way in two years, and we congratulate them for continuing to raise the bar of what environmental stewardship means,” said Dan Howells, Paper Campaign Director for ForestEthics. “And with Limited Brands taking a leadership role, other major catalog companies will need to live up to a higher standard.”