Former Player Swings for the Fences with Newly Launched Baseball Youth Magazine … with Scott Hacker, president and CEO of Dugout Media.
A former collegiate and professional baseball player, Scott Hacker founded Dugout Media in 2005 and just recently launched Baseball Youth magazine -- a magazine for young baseball players. Hacker, the company’s president and CEO, spent some time with InBox discussing the launch and how he intends to get Baseball Youth into the hands of young baseball players all throughout the country.
InBox: What kind of publishing experiences have you had prior to the launch of Baseball Youth?
Hacker: At the age of 24, I started a high school sports magazine called Hacks Sports in Cincinnati in 1998. A while ago, I sold it to ReachUSA, a highly successful publishing company that specializes in the production of several different consumer brand magazines. I also was involved in starting a golf magazine called HomeTown Golf for Southern Ohio in 1999.
Currently our company also publishes Varsity Town, a publication that targets teens (aged 14-18) who are active or are interested in high school sports. It is circulated through the community newspapers, surrounding high schools, bookstores, and by subscription sales. 30,000 copies each market/each issue, printed four times a year. Each edition is tied in with particular sports season: for example, fall, winter, spring, summer.
InBox: Where did the idea for Baseball Youth originate?
Hacker: The whole idea came to me at last year’s Major League Baseball All-Star FanFest. I developed a 20-city, interactive Minor League Baseball tour throughout Minor League Baseball ballparks and Major League Baseball All-Star FanFest. As part of the tour, we developed a magazine for Minor League Baseball. As we sold advertising for this publication, companies like Easton, Rawlings, Wrigley, Louisville Slugger, and Ripken Baseball mentioned they needed to find more ways to target the youth who play baseball. With a lot of advice, we launched Baseball Youth.