Jack Griffin Joins AlixPartners Team as Senior Advisor
(Press Release) NEW YORK, Sep 06, 2011—The global business-advisory firm AlixPartners LLP today announced that media-industry veteran John H. "Jack" Griffin will serve as a senior advisor to help expand AlixPartners' global Media & Marketing-Services Practice.
Griffin, who earlier this year founded Empirical Strategic Advisors LLC, an advisory firm focused on counseling media and marketing-services companies, was previously CEO of Time Inc., president of Meredith Corp.'s Meredith National Media Group and president of Advance Publications Inc.'s Parade Magazine division. He also held senior positions at the New York Times Company Magazine Group and Griffin Publishing Co. Inc., and has deep experience in virtually every sector of the media industry, including magazines, newspapers, digital, marketing services and television. While working with AlixPartners, whose recent media engagements include Reader's Digest Association Inc., Tribune Co. and Freedom Communications Inc., Griffin will also continue to work with other existing clients of his consulting firm.
"Jack's understanding of the media world and his skills at generating and maximizing value in the industry are second to none," said Fred Crawford, CEO of AlixPartners. "Given the continued seismic technological changes in the industry coupled with the ongoing uncertainty in the global economy, we foresee growing demand for AlixPartners' unique, 'senior-professionals' approach to consulting, turnaround and restructuring, and information-management services. We're very pleased to have someone with Jack's leadership experience and expertise to help us expand our media practice—experience and expertise that can be of great use to companies throughout the media industry or those dealing with the media industry."
AlixPartners' offering to media and media-related companies includes organizational assessment, design and productivity; revenue generation and growth strategies; market-sizing and potential; customer acquisition and retention strategies; joint-venture/partnership assessment and development; strategic sourcing and procurement; cost-modeling and assessment; pricing strategy and tools; sales-force effectiveness and incentive analysis; long-term strategic planning; and multi-platform content and sales strategies.