At the Click of a Button? How to Distribute Digitally - And Be Read?!
Frankfurt - 08/08/2013 "Publishing is not a job anymore, it is the click of a button," says media guru Clay Shirky. The Frankfurt Academy - the conference brand of the Frankfurt Book Fair - is keen to test this assertion and is launching its own hands-on digital distribution project under the title: "The click of a button? How to distribute digitally - and be read?!". To this end it is planning to distribute its online magazine, the Frankfurt Academy Quarterly (or "FAQ") in different formats - as an ebook, an app, a browser based magazine - on a range of different platforms and is working in tandem with start-ups such as London-based Contentment, and leading digital magazine distributor, Magzter, to explore the new digital distribution universe. Joanna Ellis and Sophie Rochester of the digital consultancy The Literary Platform (UK) are partners in the project.
"Digital publishing offers enormous opportunities, and it's fun," says Nina Klein, chief editor of FAQ. "But the big question still remains: just how easy is it to distribute digitally? How do you ensure the discoverability of your content? How do you find readers?" Meanwhile, Joanna Ellis of The Literary Platform is delighted to be involved. "We jumped at the chance to collaborate with Frankfurt on this project," she says. "What better way to find out about the new ways publishers can distribute their work digitally, than by trying them out for ourselves and sharing our experiences with the Frankfurt Book Fair audience." The project team will keep us all informed about their progress on the Frankfurt Book Fair Blog.
The "How to distribute digitally - and be read" project is just one part of a larger focus on start-ups at the Frankfurt Book Fair. For example, the new conference CONTEC will feature the premiere edition of the new CONTEC International Publishing Start-Up Showcase, created in collaboration with Ziggeo.com. This is a unique online presentation of publishing start-ups from around the world - three of which will be invited to present themselves at CONTEC Frankfurt, on 8 October. All those start-ups interested in taking part can make their "elevator pitch" at http://ziggeo.com/bd7d4353 until 1 September.
About the Partners:
The Frankfurt Academy Quarterly (FAQ) is the exclusive online medium of the Frankfurt Academy, the Book Fair's conference brand. The FAQ summer issue, which is being used as the test object for the project, is already available now, under the headline: "Where is the next (publishing) superman? Or: How to learn from start-ups, rivals and emerging players". This issue of FAQ also contains a link to a "Best of publishing start-ups" list, which includes a self-publishing section. You can access it at http://bit.ly/15rMVAJ and add your comments and suggestions.
The The Literary Platform Collective is an agency specialising in books and technology. They work with a wide range of publishers, developers, literary organisations and the academic sector on digital projects. They also run The Literary Platformonline magazine which explores the intersection of books and technology.
Contentment is a London based tech start up building tools for publishers. Its cloud-hosted platform, Padify, makes it simple and cost effective to remix your content into apps, digital magazines and ebooks that will work on all devices.
Magzter is the world's largest and fastest growing cross platform global digital magazine store and newsstand.Magzter offers a unique revenue-share based business model to publishers that makes it easy for them to offer digital editions of their magazines globally with no upfront cost. Magzter will continue it's expansion with the launch of a global eBook store this year.
The Frankfurt Book Fair is the biggest book and media fair in the world - with around 7,300 exhibitors from around 100 countries. It also organises the participation of German publishers at around 20 international book fairs. It maintains the most visited website worldwide for the publishing industry at www.book-fair.com and its directory of decision-makers in the book and media industries features around 40,000 contacts. The Frankfurt Academy - the new conference brand of the Frankfurt Book Fair in cooperation with the German Publishers & Booksellers Association - organises international conferences and trade events all year long. The Frankfurt Book Fair is a subsidiary of the German Publishers & Booksellers Association.
Contact for the media:
Press & Corporate Communications, Frankfurt Book Fair
Katja Böhne, Press Officer, Tel.: +49 (0) 69 2102-138, firstname.lastname@example.org
Nina Klein, Director Corporate Content, Tel.: +49 (0) 69 2102-165, email@example.com
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NINA KLEIN | Director Corporate Content, Associate Partner
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