Free Guide: 3 Ways Media Salespeople Can Reboot Their Careers
If you’ve been following coverage on Publishing Executive’s Reboot portal, you know that we’ve been intensively covering why and how media salespeople need to radically transform their sales strategies.
Now we’ve boiled down these insights into a handy guide highlighting three crucial ways media sellers should be changing their behaviors. Fittingly, it’s called 3 Ways Media Salespeople Can Reboot Their Careers.
If you do nothing else to change your selling philosophy, focus on these three points -- though you should do more. Continue to stay up on the latest insight on how to pivot your media sales strategy with the weekly newsletter Reboot Inbox and join media sales wizard Andrew Davis during his biweekly Reboot Ride-Along. I’d also encourage you to pass this along to your colleagues as well.
Below is the synopsis of the guide, which you can download free here.
3 Ways Media Salespeople Can Reboot Their Careers
The rise of digital, web, and mobile technologies has dramatically altered how audiences consume media and, as a result, how marketers aim to reach their targets. That means the job of media people has gotten a lot trickier. Media companies have changed what they sell and now media salespeople must change how they sell.
Reboot, the authority on helping media salespeople radically transform their careers, has identified three key tactics modern media sellers need to master in order to close larger deals more often.
Learn how to:
- Focus on selling an outcome to the advertiser instead of a product.
- Become masters of data, understanding the nuances of their audience and carefully tracking the performance of advertiser's campaigns.
- Educate advertisers on the power of content to drive consumer actions.
Denis Wilson is the content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzes and reports on the fundamental changes affecting the media and marketing industries and aims to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.