Frisco or Bust
BookTech West 2001 is on the horizon, to be held in sunny San Francisco July 31 to August 2. As the advisory board puts the finishing touches on the conference agenda PrintMedia InBox took time out to speak with Conference Manager Becky Churilla to see what's in store.
Q: During these softening economic times, publishers are intently focused on methods for making better products, yet at less expensive costs. It's a significant achievement to make successful projects that don't gauge the publishing house pocketbook. What will BookTech West offer to publishers who find themselves facing this weighty task?
Churilla: The BookTech conferences have always had the primary responsibility to teach publishers how to make better books more efficiently. This year's BookTech West promises three days worth of educational and networking opportunities to ensure every attendee walks away with new ideas about solutions and best practices. They'll return to their offices and they'll try a new technology, a new marketing idea or new jacket design. They'll be better equipped to make solid manufacturing and production decisions. They'll learn new skills required in an age of digital publishing.
Q: What are some of the planned topics?
Churilla: The program will offer as many as four concurrent sessions covering the book publishing gamut. We'll address buying and specifying substrates, content management for cross-media publishing, successful marketing and book campaign designs, digital and CTP workflow, marketplace trends and cutting-edge technologies currently in R&D.
Q: Who will benefit most from these programs?
Churilla: The advisory board paid careful attention to hot topics among all book publishers, providing provocative sessions for virtually every discipline, including design, production, manufacturing, IT and business management.
Q: And you're kicking off the program with a series of certification programs. Can you tell our InBox readers a little bit more about those?
Churilla: We're very excited about the event kick-off. On the Sunday before the expo opens, we're sponsoring a series of three 1/2-day certification courses on color theory and management, essential prepress skills for designers working in a digital world, and paper specification and buying. Upon completion of each course, graduates will receive certifications.
Q: The e-book track was a wild hit at last year's BookTech West and this year's BookTech East conference in New York City. Will similar attention be paid to e-books this year?
Churilla: We were pleasantly surprised at the turnout to the e-book conference sessions this season, and we'll certainly continue to present cutting-edge information. But we're taking a slightly different approach to how these sessions will be presented. Last year, we took a closer look at the marketplace and the feasibility of e-books. This year, we'll expand our program to include information about leading technologies and best practices supporting these trends. Our faculty will also delve deeper into issues that result from evolving e-technologies, such as digital rights management and precedent-setting copyright issues. A lot has happened in the e-book space since we last met in San Francisco—so we'll provide a balanced program looking at all things "print" and "e."
Q: What steps should InBox readers take if they'd like to learn more about the conference?
Churilla: They can check out our Web site, www.west.booktechexpo.com or e-mail me at firstname.lastname@example.org
For more information about Booktech West, contact the following representatives:
Exhibitor Information: Scott Dickson (email@example.com)
Conference Information: Becky Churilla (firstname.lastname@example.org)
Promotion Manager: Maggie Pajak (email@example.com)
Registration Information: Daiselle Morris-Hall (firstname.lastname@example.org)