From Click to Clunk
Not only does Shapiro support this mission, but he also believes that graphic arts is a rounded market. "It's imperative that vendors offer comprehensive support for digital solutions," says Shapiro. "Customers should not have to figure out what the problem is or deal with finger-pointing between hardware and software vendors. They should be able to call a number and get support for the entire workflow."
In an age when e-mail often rules the digital roost, Finucan admits that one-on-one phone contact was integral to solving his own color management problems. In the end, it was the phone call that determined the difference between being in sync and out.