From the Content Director: Are You Reading This?
Why do we read magazines? We read them because they expertly and thoroughly cover the news, the world, or a specific niche in which we have an interest. We read them because they're visual, and beautiful to look at: those exotic fashion spreads; those designer-perfect home interiors. We read them because they're sitting-sized—the perfect length for a train ride home, or an afternoon at the beach. We read because they're physical, with a substantive heft but light enough to toss in a shoulder bag and tote along, with a low enough price-point that we can use them as we wish, ripping a recipe here to file away or an article there to share with a friend.
According to statistics available from the Association of Magazine Media (MPA) there is in fact cause for optimism about the future of magazines. 93% of adults read magazines, 96% of those under 35, and 97% of those under 24. Magazines reach more adults and teens than television for major target audiences, and they reach a diverse readership. And in terms of engagement, they continue to score higher than television and the Internet.
This month I renewed my print subscriptions to Elle, The Atlantic, Philadelphia, Vanity Fair, Real Simple, and of course, Vogue. The September issue should be arriving soon. I'll be waiting by the mailbox!
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