From the Editor: Is Your Publication Habit-Forming?
What do people love about your publication? How do they read it, and when? What are the cues and rewards, and how can you strengthen them? These are all good questions to ask as you formulate your marketing, audience development and audience metrics efforts. Maybe someday we'll discover the digital equivalent of the paperboy's bell.
James Sturdivant is Managing Editor of Publishing Executive. E-mail him at JSturdivant@Napco.com