The AIGA wages a war against complacency with its "Get Out the Vote" campaign.
The freedoms we're af-forded in the United States are unparalleled by any other democracy in the world, and being an American means many things to many people.
Our nation is based on fundamental rights: freedom of speech, freedom to practice the religion you choose and freedom to exercise your constitutional right to vote. Unfortunately, many Americans take a complacent stance when it comes to casting their ballots come election time. This presidential campaign year, the American Institute of Graphic Arts (AIGA) hopes to make converts out of voting slackers.
The start of the campaign trail
In months leading up to the November election, the AIGA will blanket the country with vibrant, poignant and, hopefully, inspirational posters all espousing the message, "Get Out the Vote."
"The design profession has not been actively involved in the political process since the 1960s," notes Deb Aldrich, AIGA's director of corporate partnerships. "We want this grass-roots campaign to stimulate thinking about issues that define our world."
Inspiring people to "think" may seem an undaunting task, but with the average American bombarded with print propaganda and in-your-face advertising every day, creating an attention-demanding poster campaign re-quired cutting-edge design, crisp copy and a trusty medium.
The AIGA's organization is 15,000 strong, with 44 chapters spread across the land. When the group's board initiated the campaign, they turned to their members—and to their members' suppliers—to put the wheels in motion. Each of the 44 chapters was charged with selecting a local designer, each of whom would design a 2x3-ft. poster that best represented the campaign's theme. Graphic artists Robin Raye, Seattle; Jennifer Sterling, San Francisco; Steve Liska, Chicago; Charles Spenser Anderson, Minneapolis; D.J. Stout, Austin, TX; and Stephen Doyle, New York City, signed on to lend a hand to the cause.