The local association chapters were also asked to select a local commercial printer for production and manufacturing services. They included: CRW Graphics, Pennsauken, NJ; Winthrop Printing, Boston; Holm Graphic Services, Des Moines, IA; Harris Lithographers, Stone Mountain, GA; Walbern Press, New York City; Active Graphics, Chicago; Tech-nigrafiks, Houston; Consolidated Press, Elk Grove Village, IL; and Daily Printing, Plymouth, MN.
While the designers booted their G4s, limbered their fingers and started to create, the AIGA's media buyers began their search for suitable substrates. "The posters will be stapled, tacked and taped all over America," explains Aldrich, "and exposed to the elements for up to four months." Indeed, they would have to stand the test of time and elemental abuse, but the paper stock would also have to be affordable and adhere to the AIGA's expectations for aesthetic excellence.
The group chose a 78-lb. synthetic text paper from Yupo, Chesapeake, VA. "Yupo is weatherproof, tear proof, and it is nice and white, so the AIGA designs could really stand out," notes Kathy Fellows, public relations representative for Yupo.
The designs turned in by the artists ranged widely—from the simplistic to the startling. And color was important to the campaign, notes Aldrich: "We think the colorful impact of our posters will help influence people to go to the polls."
The posters—23,000 in all—were produced on sheetfed presses all across the country, and Yupo stepped in to help with shipping the finished products to the local chapter facilities, where they'd be divvied out to members who'd hit the streets running, eager to spread the message. During the July 4th weekend, as the nation celebrated its liberty, the posters made their debut. They will be seen by the passing businessman on his way to work. They will be seen by mothers and their children as they swing by the local library to pick up a few new books. They'll be seen by the young man who's standing in line at the bank, poised to open his very first checking account. They'll be seen at post offices, schools and town halls.