FUSE Media Forum to Investigate the Risks & Rewards of Distributed Content
It’s a rare day that passes when Facebook or Google aren’t making news that directly affects the media business. For every article boasting the audience growth and revenue opportunities of Facebook Instant Articles or Google AMP, there’s news of an algorithm change, misreported metrics, or a scrapped program. Simply put, publishers are at risk of becoming platform pawns. And that risk is especially real if they don’t have the strategy and the tools in place to manage the risks and opportunities of distributed content.
The first in a newly launched series, FUSE Media Forum on The Distributed Content Conundrum will explore how publishers are balancing the platform-based potential for audience growth and new revenue sources with the needs to convert paid readers, gather precious audience data, and maintain a strong brand identity. Publishing Executive will host the forum on March 23rd, 4-7 p.m. at the Kitano Hotel in New York City, gathering 50-60 senior media executives for the networking and learning occasion.
The starting point for this FUSE Forum will be Publishing Executive’s brand new research report on the same topic: The Distributed Content Conundrum: Special Report on the Opportunities & Threats of Distributed Content for Publishers. The forum will open with a review of key findings of the research on how publishers are assessing and managing distributed content.
The forum will further explore:
- How publishers are using distributed content to drive traffic, audience growth & revenue
- The technologies publishers are using to manage, monetize & scale distributed content
The FUSE Forum on The Distributed Content Conundrum is free to attend for executives at publishing and media companies. To learn more about the forum, and to register, visit the event page here. If you’re interested in sponsoring a FUSE Forum, contact publishers Matt Steinmetz at firstname.lastname@example.org and learn more here.
The FUSE Media Forum will continue the step Publishing Executive took last fall to accelerate understanding and adoption of the technologies driving the media business with the inaugural FUSE Media: The Convergence of Technology & Media.
Denis Wilson was previously content director for Target Marketing, Publishing Executive, and Book Business, as well as the FUSE Media and BRAND United summits. In this role, he analyzed and reported on the fundamental changes affecting the media and marketing industries and aimed to serve content-driven businesses with practical and strategic insight. As a writer, Denis’ work has been published by Fast Company, Rolling Stone, Fortune, and The New York Times.