FUSE Media Forum Will Explore How Personalization Can Supercharge Publisher Revenue
The days of intelligent content are upon us. Increasingly, publishers will find a competitive advantage by using the audience data they capture to personalize content and marketing messages. Capitalizing on rich audience insights to increase user relevance is the accelerant for driving nearly every publisher objective, including content performance, audience growth and engagement, ad targeting, and user-generated revenue. In a world where consumers’ inboxes and social feeds are flooded with content, the ability to personalize relevant content has become more important than ever before.
That is why Publishing Executive will host the FUSE Forum on the Pursuit of Personalization on June 21st 4-7 p.m. at the Kitano Hotel in New York City. Following the success of the first FUSE Forum on Distributed Content, this event will explore how publishers are creating personalized experiences that improve UX and create “sticky” products. Publishing leaders will discuss how they combine demographic and behavioral data to reveal insights that power personalized experiences. The FUSE Media Forum will gather 50-60 publishing executives for this intimate networking and learning opportunity.
The forum will also explore:
- How publishers are using audience insights to drive paid conversions, audience growth, and higher CPMs
- What technology publishers use to support their personalization efforts and how that technology is integrated into their tech stacks.
The FUSE Media Forum on the Pursuit of Personalization is free to attend for executives at publishing and media companies.
If you have a story to share about how your publishing company is using personalization, contact Publishing Executive editor-in-chief Denis Wilson (firstname.lastname@example.org).