This fall, Publishing Executive is uniting magazine media’s top digital strategists at the fourth consecutive FUSE Media Summit. Taking place Nov. 19-21 in Philadelphia, the invitation-only event gives publishing leaders a unique forum to exchange insights, probe emerging technologies, and explore the future of digital media. (If you’re interested in attending, submit an inquiry form here.)
We’re lining up a roster of speakers for FUSE Media that includes pioneering technologists and media executives. Sheel Shah, Vice President of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off this year’s program with an opening keynote: From Reach to Relationships, How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value. In his presentation, Shah will highlight the ways Hearst is leveraging data and technology to grow new revenue streams, such as e-commerce.
We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape:
What are your priorities as VP of partnerships & consumer products?
My team focuses on making great consumer experiences through digital and physical products. Whether someone interacts with one of our Snapchat shows or works out with our fitness app (All/Out Studio), creating value for our customers while staying true to our voice is core to what we do every day.
How is data informing your product strategy?
Data is the spark to our fire. We leverage a variety of data to inform what we make and how we market. We polled our readers and more than 50% of our audience wanted access to a digital video platform [like All/Out Studio] that provided a variety of fitness workouts.
Describe one major technology challenge in the media industry.
Everyone talks about data and how valuable it is, but what goes unnoticed more often than not is the amount of technology needed for large companies to harness data and leverage it in creative ways.
What obstacles do publishers face when it comes to implementing new technologies?
Adoption at scale is always difficult. We’ve found some success by getting early adopters to buy in and showcase their wins. It spreads pretty quickly from there.
What emerging technology do you see significantly impacting the future of media?
Depends how we’re defining “future,” but I think the easy answer would be 5G. The delivery and consumption of media will be faster and easier than ever. Taking a further leap, autonomous vehicles could really open up hours of attention-time per day for the average consumer, and really that’s what we’re all fighting for, right?
Learn about the benefits of attending FUSE Media here. It's an all-expenses-paid experience for qualified attendees and an opportunity to accomplish months of intel gathering over just 2 1/2 days, vetting concepts and companies through pre-scheduled 1:1 meetings with technology solutions providers.
If you're a vendor interested in sponsoring FUSE Media, contact Matt Steinmetz at email@example.com for more information.
Leah Wynalek is the senior editor for Publishing Executive and Book Business. She has worked at national magazine publishing companies including Trusted Media Brands and Rodale, where she assisted in digital content creation and strategy for Prevention.com. More recently, she used her multimedia skillset on behalf of clients as a content specialist for Philadelphia-based marketing agency En Route.