Gardeners’ World Magazine’s Innovative Scented Cover
According to Dominic Murray, publishing director: “Underlying our recent success in print is our willingness to continue to invest in adding value for our audience – this innovative scented issue is a great example of this. Our annual Spring campaign is always key to our success, the whole team has worked together on this and I’m delighted with the result.”
The Gardeners’ World magazine website recently became the first BBC brand to use Immediate Media Co’s innovative in-house web platform. This already powers a range of special interest sites, including VisorDown.com, GolfMagic.com and MadeforMums.com. Additionally this week sees the launch of Gardeners’ World’s second iPad app, 100 Greatest Plants, following the launch of its first iPad app, Gardeners’ World Grow Your Own Fruit and Vegetables in March.
About Gardeners' World and Immediate Media
Gardeners’ World Magazine is the market-leading gardening magazine, providing readers with key practical advice and tips on gardening. It has a circulation of 216,620 (ABC circulation figures, Jan-Jul 2011.)
Immediate Media Co is a new force in consumer media and publishing, combining businesses formerly known as BBC Magazines, Origin Publishing and Magicalia. The company combines a strong publishing heritage with digital platforms and entrepreneurial flair.