The Hollywood Reporter, GENWI Create Tablet App for Cannes Film Festival
Los Altos, CA, May 15th 2012—GENWI, the leader in cloud publishing, announced today that it is powering The Hollywood Reporter’s Cannes Film Festival tablet app. GENWI was selected by The Hollywood Reporter to create a tablet app that is chock-full of engaging live content that will be updated throughout the festival.
By leveraging GENWI’s cloud based mobile Content Management System (mCMS), The Hollywood Reporter succeeded in creating an engaging app for the 30,000 event attendees and movie fans all over the world who want to keep up-to-date on the latest at Cannes.
“THR is thrilled to offer Cannes attendees and fans everywhere all the information they crave from The Hollywood Reporter in a special app overflowing with up to the minute news,” said THR Editorial Director Janice Min. “The technology from GENWI has created the kind of rich functionality in an app that our audience expects.”
PJ Gurumohan, Co-Founder and CEO of GENWI added, “The Hollywood Reporter has raised the bar with its Cannes tablet app, and has forever changed how marketers and publishers alike will leverage tablets at events from this day forward. THR has long been synonymous with Cannes, and it’s no surprise that they’re leading the way with this beautiful, content-rich, and engaging app for Cannes attendees and movie fans interested in vicariously attending the festival via the app. And, the best part is that The Hollywood Reporter can manage the app from anywhere and update the screening guides by simply uploading a new spreadsheet into the mCMS.
” For both industry attendees and consumers, the app contains the following: ● Festival Screening Guide: Screening information about the 19 films officially in the Cannes competition.
● Cannes News: Articles about the latest happenings and star sightings at Cannes. ● Show Dailies: Downloadable PDF’s of the printed Show Dailies produced throughout the 8 days of the festival.