Getting the Connection
Digital transmission service providers help publishers, agencies and other content creators plug in to the right solution for digital file transfer.
No workflow is an island. Digitizing your internal operations without creating digital links to your production partners is like packing everything you need for a dream vacation, yet neglecting to make all of your travel arrangements. Goodbye, dreamboat; hello, shipwreck.
For the content creator aspiring to an all-digital workflow, the decision whether or not to implement some means of digital connectivity for file transfer is a no-brainer. Just do it. Even if you're managing presently with snail mail and couriers, you're not maximizing your potential for overall productivity.
"You can't talk about digital workflow without talking about connectivity," declares Burke McCarthy, president of Hermstedt, Marblehead, MA.
"Connectivity is what keeps graphic arts businesses competitive today."
The big picture is clear, but choosing a specific solution requires consideration of many factors: deadlines and turnaround requirements, your workflow's structure and unique characteristics, and, of course, the bottom line.
"(When it comes to digital connectivity), the cost of being uninformed has never been higher than it is today," McCarthy contends. "For example, I have a friend who works at an ad agency that uses a T-1 line to connect to two sites. They're spending $1,500 a month, when they could be spending $100 a month." On the other hand, underestimating connectivity needs can be just as costly.
Certainly, it's easy to miss the mark when trying to connect. You have many decisions to make: Do you want to send your files over the open Internet, an Internet backbone, an ISDN line, or a dedicated T-1 or T-3? Do you want to use FTP, ISDN, frame relay, TCP/IP, ATM or X.25 for transfers? Point to point?
Point to multiple points?