Getting DAL-ed Up
At the recent DDAP (Digital Distribution of Advertising for Publications) conference in Atlanta, Digital Ad Lab (DAL) co-chair Amre Youssef reaffirmed DAL's commitment to the digital advertising and publishing community, and unveiled several exciting new DAL initiatives. The DAL is an international organization dedicated to helping agencies adopt digital workflows. With the help of volunteer industry representatives, the group hopes to expand its reach by launching regionally based chapters to complement the existing chapters in New York City, Boston, Los Angeles, Minneapolis, Chicago and London. Youssef champions the unwavering support of eight DAL sponsors that are fiscally responsible for strengthening DAL's communication, and enabling the non-profit group to host frequent meetings and take on some challenging new projects. Currently, eight sponsors are backing the group's efforts. The companies include, Shira, printCafe, Rorke Data, Vio, Convoq, WAM!NET, CreoScitex and Imation.
Among DAL's latest projects is an update to its online SPeC Book, a resource for agencies seeking publication specifications. The online database, administered by WAM!NET, offers both digital and analog specs for more than 35 international publishers representing more than 150 individual publications. The service is free to both publishers and agencies and represents another way for publishers to spread their spec message to those who need it.
Readied for a March re-launch, the SPeC Book will offer new fields of information and functionality, notes Youssef. Publishers will be prompted to verify or update specs every six months via an automatic e-mail prompt. The date on which the publisher last updated or confirmed ]specifications will be prominently displayed, providing agencies with assurance that specifications are, in fact, current. If a publisher does not comply with the requests to update/verify within a year's time, its specifications will be removed from the site.
Other new features include:
1. Issue-specific closing-dates
2. A shopping-cart feature that allows an agency to log in and generate a single report that includes more than one record of specifications for various publications