“[Adobe] Creative Suite’s text handling and application-suite integration make the difference for us,” notes Andrew Ladson, director of creative services for Mercury Creative Services, a Rockville, Md.-based custom publisher.
“Mercury [has] printed association, trade and special-interest magazines for over 37 years, and has always had an assembly/composition function that’s evolved with technology over the course of our history,” Ladson recalls. “For our design department, deploying the best tools available to help our customers is a primary mission.”
A Look at the Solutions
Both Quark and Adobe offer new features and capabilities in their latest versions. Here’s a look at what they offer:
Adobe Systems Inc.
Solution: Adobe InDesign CS3
Features: The Adobe InDesign CS3 Publishing Platform is designed to provide a versatile foundation for dynamic publishing workflows, with features to help create richer, more complex documents, and reliably output pages to print and electronic media. It integrates with other Adobe tools, including Adobe Photoshop, Illustrator, Acrobat, InCopy and Dreamweaver software. New productivity features have been added, including Multi-file Place, Quick Apply, faster frame fitting, and a visual Pages panel. For print-to-Web workflows, InDesign users may export content as XHTML. Text is controlled through intelligent text-handling features; for example, users may import styled text from Microsoft Word files, apply complex text wraps around objects; and comprehensively replace fonts.
Pricing: $699; upgrades available from $199.
Solution: Adobe Creative Suite 3 Design Premium
Features: Billed as a designer’s dream toolkit for print, Web and mobile publishing, Adobe Creative Suite 3 Design Premium combines all-new versions of tools for producing professional page layouts and interactive content experiences: Adobe InDesign CS3 for page layout; Photoshop CS3 Extended for specialized image editing; Illustrator CS3 for vector graphics creation; Flash CS3 Professional for interactive design; Dreamweaver CS3 for Web design and development; and Acrobat 8 Professional for Adobe PDF workflows.
Pricing: $1,799; upgrades from $599.
Solution: Adobe Creative Suite 3 Master Collection
Features: Adobe’s top-of-the-line, multimedia creative collection, the Adobe Creative Suite 3 Master Collection comprises all of the tools found in the Design Premium edition, plus Adobe Bridge CS3, Adobe Version Cue CS3, Adobe Device Central CS3, Adobe Acrobat Connect, Adobe Dynamic Link, Adobe Fireworks CS3, Adobe Contribute, Adobe After Effects CS3 Professional, Adobe Premiere Pro CS3, Adobe Soundbooth CS3, Adobe Encore, and more.
Pricing: $2,499; upgrades from $1,399.
Magazine publishing customers include: Big Magazine Inc., Clear Magazine, Future Network USA, Hearst Magazines, The Magazine Group, Rodale
Contact: (800) 585-0774, www.Adobe.com