Global Scene: Digital Publishing Opportunities Poised to Take Off Worldwide
Internet access through tablets was projected to go from 2 to 14 percent in the last year, as the percentage of people accessing content through PCs and laptops fell from 74 to 47 percent. This has significant implications for content monetization that global companies are poised to capitalize on, Stone noted, saying the percentage of revenue from content sold on tablets going to non-U.S. companies is expected to skyrocket in the next eight years.
Within this trend is some potential good news for publishers: a survey of global users on where they prefer to buy tablet apps found fully a quarter of respondents prefer to buy direct from publishers. (Unsurprisingly, iTunes, Amazon and Google topped this list.)
Stone stressed that the pace of change requires publishers to make strategizing for the explosion of global mobile use a priority.
"It's very important for all of us to move quickly, and involve change agents in our organizations so we can seize these opportunities"