Godengo+Texterity Becomes GTxcel in Corporate Rebranding Campaign, Makes Monetization Strategies a Key Element
This responsive web solution is being quickly followed by a suite of responsive mobile products that provides automated and customized solutions. These “Turnstyle” products also accommodate non-replica advertising which allows publishers to upsell ads into their responsive mobile environment at a premium rate.
“What GTxcel means for us,” CEO Stilson summarizes, “is an official integration and unification of all internal operations. For the public, the name will be easier to say, and for customers, it will signify streamlined workflows. We see the ‘X’ in our icon as symbolizing both an intersection of platforms and a crossroads for the industry.”
GTxcel expects this rebranding initiative to usher in a new phase of growth.
About GTxcel, Inc.
GTxcel, Inc., previously Godengo+Texterity, is headquartered in Berkeley, California, with a main office in Southborough, MA. The GTxcel Solution is based on scalable non-Flash technology for digital editions, mobile apps, and websites. A full-service company, GTxcel handles titles for B2B, consumer, niche, association, academic, corporate, and city & regional publishers. Godengo+Texterity was named by EContent magazine as a 2012 “Top 100 company that matters most in the digital content industry.”