Godengo+Texterity Becomes GTxcel in Corporate Rebranding Campaign, Makes Monetization Strategies a Key Element
Southborough, MA, March 20, 2013—One year after the acquisition of Texterity by Godengo, the digital and mobile publishing provider (formerly known as Godengo+Texterity) reveals their new name and corporate vision as GTxcel. (http://www.GTxcel.com)
“Retaining our strong brand legacy was important,” says GTxcel CEO, Peter Stilson, referring to the “GT” in the new name. The intersection of the “x,” he explains, represents the goal of a unified publishing platform and the “xcel” (excel), conveys the quest for success—not only for themselves but for their publishers.
Stilson adds, “Our new brand also positions us more boldly on the competitive landscape.”
With a tagline of “Maximize Your Media,” GTxcel defines itself as “a results-driven media company that helps customers succeed.” Monetization leadership will be a significant part of the company’s focus, in addition to providing high quality technical solutions.
A strength in monetization was confirmed by last year’s annual BPA Worldwide-certified survey www.GTxcel.com/Research which showed that GTxcel publishers outperform the industry standard as much as 3:1 in generating revenue from digital.
New Monetization Programs
Kim Keller, EVP Sales, explains: "Most of our customers tell us that the two most important things they are concerned with are growing their digital footprint and making digital profitable. We have listened and are expanding the offerings of our Monetization Strategies.”
“These will include turnkey online sales programs, on-site sales consultation and a new generation of interactive ads with metrics that prove performance,” Keller continues. “By helping publishers create new and engaging ads along with relevant sponsored content, we answer both needs."
Of the many titles GTxcel handles, most are magazines with digital editions, branded apps, and monetized websites hosted on the GTxcel-owned, editor-accessible Rivista ™ CMS.
New Responsive Products for Web and Mobile
Rivista5 was recently introduced as a responsive CMS that enables content to display clearly on any device, eliminating the need for pinch and zoom or for a separate mobile site. The first publisher to use this responsive content management system in tandem with a redesign was MyNewOrleans.Com, which saw 30% more traffic in just one month, according to Renaissance Publishing CEO Todd Matherne.
This responsive web solution is being quickly followed by a suite of responsive mobile products that provides automated and customized solutions. These “Turnstyle” products also accommodate non-replica advertising which allows publishers to upsell ads into their responsive mobile environment at a premium rate.
“What GTxcel means for us,” CEO Stilson summarizes, “is an official integration and unification of all internal operations. For the public, the name will be easier to say, and for customers, it will signify streamlined workflows. We see the ‘X’ in our icon as symbolizing both an intersection of platforms and a crossroads for the industry.”
GTxcel expects this rebranding initiative to usher in a new phase of growth.
About GTxcel, Inc.
GTxcel, Inc., previously Godengo+Texterity, is headquartered in Berkeley, California, with a main office in Southborough, MA. The GTxcel Solution is based on scalable non-Flash technology for digital editions, mobile apps, and websites. A full-service company, GTxcel handles titles for B2B, consumer, niche, association, academic, corporate, and city & regional publishers. Godengo+Texterity was named by EContent magazine as a 2012 “Top 100 company that matters most in the digital content industry.”