Viva la Vogue?
It's a small world after all for magazine publishers bravely breaking international barriers with global editions of popular magazines and multilingual periodicals. With the Latin American population increasing its buying power throughout the United States, more publishers are investing in multilingual publishing ventures around the country. Taking their cues from the music business, which shows hugely successful signs of Hispanic invasion on the pop charts, as well as television and radio ventures hosting entire networks dedicated to Spanish language programming, magazines are also getting double runs for their monies.
Recently, New York City-based Condé Nast Publications acquired a majority interest in Ideas Publishing Group (IPG), a Miami-based publisher of Spanish-language editions of major American magazines, including Vogue en Espanol and Newsweek en Espanol.
"Working in partnership with IPG as a publisher and a distributor will allow us to expand our presence in the expanding Latin American marketplace,' reports S.I. Newhouse, Jr., chairman of Condé Nast. According to Newhouse, the Latin American niche is a profitable one.
Condé Nast's homegrown titles already include Vogue, Architectural Digest, Glamour, Mademoiselle, Bride's, Self, GQ, Vanity Fair, Gourmet, Condé Nast Traveler, Bon Appetit, House & Garden, Allure, Lucky, Wired and The New Yorker. But with new partner, IPG, the publisher will share in business conducted throughout Latin America with local offices in Argentina, Chile, Colombia, Ecuador, Mexico, Peru and Puerto Rico. IPG publishes nine titles, three in collaboration with Condé Nast (Vogue en Espanol, Glamour en Espanol, and Architectural Digest en Espanol) and six others under licensing agreements with the Washington Post Company, Weider Publications, Rodale Press, Emap USA, and Disney Magazine Publishing, including Newsweek en Espanol, Discover en Espanol, Teen en Espanol, Prevention en Espanol, Motor Trend en Espanol, and Men's Fitness en Espanol.
"Condé Nast's marketing and operations expertise in publishing, coupled with our specialized knowledge of the Latin American markets, will enhance IPG's position as a global leader in Spanish-language publishing,' says Mario A. Freude, IPG's chairman and CEO.