Illustrating the point at which word and image collide, Rich Gold has vast experience in both. The manager of research in experimental documents at Xerox, Gold is also a composer, writer and artist, who in the late 1970s joined Sega to manage the Sound and Music Department for the US-based coin-op video game division. At Sega, he created an entire sound-effects and music editing system—not too shabby for a guy who considers fine art his mainstay.
To enter the world of Gold's art is to enter a world that is simultaneously versatile and focused. The mix is no accident. That's why Gold is speaking at BookTech West in San Francisco on July 30, the West Coast's premiere book technology event, in which this 21st-century Renaissance man will share his insights on how to make the most of multimedia publishing in a market that demands no less.
"Of course, we keep the definition of modern and new technology as broad as possible," writes Gold. "Note that popular art is almost completely dominated by technically based art. Almost every song you hear has been digitally processed; almost every magazine photo has been digitally reprocessed." He believes that artists are often as technically skilled as scientists, but bridging the two entities is what creates he greatest, most creative consistency.
A talent as versatile as Gold's inevitably finds new methods of contributing to the market, whether it's by speaking or combining sight and sound. To compensate for both his creative impulse and technological fascination, he formed his own company, The Rich Gold Design Group, and invented the award-winning Little Computer People (Activision), the first fully autonomous computerized module made-to-buy. Gold says that interaction is in demand, especially among burgeoning generations that have been schooled with technology from the beginning of their education, which often starts with toys.