Fairways + Greens Becomes GolfGetaways Magazine
Under the direction of Madavor Media Vice President Susan Fitzgerald, former Fairways + Greens owners Williams and California-based Managing Editor Darin Bunch will continue to be the driving force behind content for the new GolfGetaways, building on the dozens of awards they’ve received over the years for coverage of the game in every subject under the golfing sun, including travel. Fairways + Greens also took top redesign honors for consumer publications at the 2006 Folio: magazine industry awards.
Now, through GolfGetaways, the editorial team — including some of the best contributors in the business — will take their passion for golf travel to the next level by giving readers well-researched, literate and engaging insights into what goes into the perfect golf getaway, both on and off the course — not only the best layouts to play, but where to stay, dine, drink, shop and immerse themselves in a destination’s history, culture and other recreational options. Every bi-monthly print and monthly iPad issue will concentrate on carefully chosen themes that reflect and expand on the magazine’s motto, as presented on its new logo: “Dream | Unwind | Indulge | Explore.”
For advertisers and marketing partners, GolfGetaways presents a fresh opportunity to reach the wide and deep pool of avid golf travelers who have long made up Fairways + Greens’ readership base. Along with traditional display advertising options in print and online — augmented by the interactive and immediate call-to-action functionality offered via mobile devices such as iPad and iPhone — GolfGetaways offers a minimum of five special Regional Advertorial Sections beginning in its January-February issue. It’s a cost-effective way for a resort or destination to package their message into a cleanly presented mix of display, text and photography, presented both in print and on tablet editions.
“The advertorial format is nothing new for magazines, but we’re giving it a special twist by expanding our distribution into each featured region’s local and chief feeder markets,” Williams explains. “By combining advertiser-tailored messages with editorial from our travel experts, print readers will have more content choices than ever. And if they’re packing an iPad, iPhone or Nook, they can download our app and get in on all kinds of expanded coverage, both in our ‘regular’ issues and every-other-month bonus issues. It’s truly a revolution in content delivery, and we’re right in the middle of it.”