There are two sides to wide-format printing: big and bigger. And for Darren Veal, owner of Immix Advertising and Design, big just got bigger. Recently, Veal's agency landed a job with the City of Huntington Beach, CA to provide 90 percent of its printing business—on bus kiosks.
The kiosks, each measuring 48 x 69-inches, used to take Veal approximately 40 minutes to print. But when the signage agency won the city-wide bid, he knew that the old equipment wouldn't satisfy his new needs. As a result, he adopted Encad's (www.encad.com) NovaJet 750 wide-format printer with media and inks.
Because the signage must be as durable as it is big, previously, the prints had to be laminated. The lamination was ideal for daytime, thus showing-off each poster's brightness, but at night the images were glared, according to Veal. But soon after adopting the Encad printer, Immix's first major display in the city was a success, both day and night. Hired by Epitaph Records, the agency blew up two CD covers into wide-format proportions.
"The print quality was so much better," admits Veal. "I used different Encad media that didn't have to be laminated and it gave the prints a nice, flat look, especially at night when they're backlit—no glare!" And in fact, Epitaph Records was so pleased, they asked Immix to print additional copies of the kiosk ads to hang in its office.
Veal advocates the flexibility of being able to change between indoor and outdoor inks, as well as the NovaJet 750's capacity to refill ink reservoirs on-the-fly. Additionally, the thermal dryer adjacent to the print heads—as opposed to being located on the floor—allows prints to be laminated within four minutes.
"The NovaJet 750 is easy-to-use, very simplistic and the vibrancy of the colors, especially with the dye-base inks, is exceptional," adds Veal.