'Green Publishing' -- Where Does the Industry Stand?
Pictures may speak a thousand words, but numbers can speak a good amount as well: 60 percent of the 111 publishers who responded to a new survey indicate that their companies use paper with some post-consumer-waste (PCW) recycled content. The survey, called "Green Publishing: Where Does the Book Publishing Industry Stand?" also showed that 17 percent of respondents say their companies don't use PCW recycled paper, but they are interested in exploring it as an option.
While few survey respondents say they don't know what PCW recycled paper is, a number of them (23 percent) say they don't know what FSC-certified paper is, and usage of FSC-certified fiber/paper (which is certified by the Forest Stewardship Council as meeting the highest sustainability standards) is significantly less (17 percent) than usage of PCW paper. More than one-third are unsure whether their companies use it.
The survey, which was conducted by BookTech Magazine in cooperation with the Green Press Initiative—a nonprofit organization that helps publishers improve their ecological footprint—also explored whether or not many publishers had already implemented sustainability policies or not. Thirty-nine percent of respondents say their companies have a sustainability policy in place that addresses paper use. Almost half of respondents say they don't have one in place.
|Avalon Publishing Group - California Print Policy
1. Our first goal is to stop using paper that contains old growth or endangered forest fiber. To make that possible, we are asking all our print vendors to supply us with information about the paper being used in our books. FSC (Forest Stewardship Council) certification of paper is preferred. Timeline: Request for information from vendors, January-February 2005
2. Our second goal is to increase our use of post-consumer recycled paper when printing our books, beginning immediately by printing selected titles on 30 percent pcw recycled paper. We will continue to balance scheduling, quality, and pricing when making our print decisions, but are now adding a fourth criteria that is equally important: availability of quality recycled papers at competitive prices.