Gulf Coast Readers Inc. Has Positive Outlook for Print Magazines in 2013
CAPE CORAL, FL--(Marketwire - Jan 9, 2013) - The recent decision by Newsweek to send out its last print issue has many within the magazine industry questioning the validity of that particular distribution in the New Year. In fact, similar stories have begun to appear; including a recent Mashable report that reveals SPIN Magazine is also halting its print issues. Although some industry professionals may be quick to jump at the digital-only trend, magazine subscription service Gulf Coast Readers Inc. notes that many are not looking at the positive trends that support the continuation of print.
Although some major titles are choosing to make issues that are only available in a digital format, Gulf Coast Readers Inc. responds in a recent press statement, "It is a risky move for magazines to switch to digital-only distribution, as popularity of a title will always come down to exposure. While print and digital combinations make the most of public outreach, time can only tell if digital issues will prove successful at not only retaining readers, but also attracting new ones. Although traditional, the print issue is a tried-and-true concept that has great power in influencing the public -- whether it is found among newsstands or in one's mailbox."
Gulf Coast Readers Inc. notes that print issues are easily accessible to everyone, especially those that sign up for convenient and cost-effective subscriptions. However, a recent article from MediaPost.com cites a Pew research study that recently discovered "one out of every four Americans now owns a tablet computer." Gulf Coast Readers Inc. comments in its press statement, "While the amount of U.S. tablet users creates a fairly sizable market, it still means that digital-only publications can only reach an estimated 25 percent of Americans. Print, on the other hand, is much more widespread."
Despite the decision by some titles to abandon print, Gulf Coast Readers Inc. encourages the public to also take notice that some are choosing to enter this market. For example, a recent NBC News report revealed that popular on-line shopping publication Net-a-Porter has announced a decision to enter the print market within the next year. In the article, Net-a-Porter CEO Mark Sebba "emphasized that a print edition may also lure bigger advertisers."