Hachette Flipacchi Media U.S. Selects Blanchard Systems to Implement Ad Portal
"We think the system is scalable and may eventually be used as an ad portal for handling classified ads and cross platform for digital ads for our websites. When used correctly, SendMyAd and DALiM TWiST are great tools to help streamline operations and increase productivity," concludes Esposito.
About Hachette Filipacchi Media U.S.
Hachette Filipacchi Media U.S. (HFM U.S.) serves consumers' passions and lifestyles through trusted, expert content that entertains and inspires on all media platforms. Illustrated with extraordinary images, these engaging editorial environments combine with highly-targeted demographics and scale to create rich opportunities for our advertisers. Our prestigious brands fall into five sectors: Fashion & Beauty (ELLE, ELLEgirl); The Luxury Design Group (ELLE DECOR, Metropolitan Home and PointClickHome); Women & Wellness (Woman's Day, Woman's Day Special Interest Publications); Automotive (Jumpstart Automotive Group, which includes Car and Driver and Road & Track) and Motorcycling (Cycle World). HFM U.S. is part of Lagardère's (www.lagardere.com) media division Lagardère Active, a producer of special-interest content in more than 40 countries.
About SendMyAd, LLC.
SendMyAd, LLC, wholly owned business unit of Blanchard Systems, provides a subscription service, available as the first end-to-end solution for publishers, letting them create a web-based environment where advertisers and agencies can collaborate online to automate the workflow of receiving, approving and delivering ad materials. The easy to use system provides five major, functional services: Ad Preflight, where uploaded ads are preflighted to the publication's specifications; Softproofing, where advertisers can preview, annotate and manage print-ready ads; Trimming of ads over the Web, an interactive tool allowing an advertiser to change the trim size of an ad to fit a publication's specification size; Insertion Orders, creating AdsML-compliant job tickets, allowing one to tracking an ads from the moment it enters the SendMyAd workflow until it is printed; and Digital Receipt, attaching all the insertion order information as a multi-page PDF file. A preview showing the positioning of the ad verifies how the ad will print on the magazine page. The SendMyAd system is supported by a major co-location web backbone. To preserve data, the system is fully redundant, with offsite storage.