Hachette Inks Deal With Mobile Provider
Hachette Filipacchi Media U.S. (HFM U.S.) this week announced a multi-year site mobilization and mobile ad network agreement with Quattro Wireless. Quattro has developed the redesigned mobile destinations of six HFM U.S. brands including Car and Driver, ELLE, ELLEgirl, ELLEgirl Latina, Premiere and Woman's Day.
"We are excited to be working with a mobile partner like Quattro Wireless," said Yaron Oren, director of mobile strategy and operations, HFM U.S. "We have established HFM U.S.' properties as leaders in the mobile space over the past two years and we're aggressively pushing to keep building our mobile business. We are confident Quattro's expertise in both ad sales and mobile product development will help us realize that goal."
HFM U.S. originally launched its mobile presence in 2006 and will now use Quattro's platform to deploy wired site content and advertising to all types of mobile handsets. Quattro will serve as the company's external advertising sales partner, complementing the company's internal sales efforts.