Stylish By Design
We’ll call it the Gwyneth era, the recent exciting period of growth and change at Harper’s Bazaar. It kicked off with the March 2012 redesign, which included a one inch wider trim size, higher quality paper and a splashy new interior with dramatic type treatments designed by Robin Derrick, Former Creative Director of British Vogue and Executive Creative Director of Spring Studios.
The cover of that issue featured a leggy blond in a floor-length black gown slit hip-high to reveal her perfectly toned leg. Her head is turned to the side, and her sleek hair completely hides her face. Is it a model or a movie star? It is, according to Bazaar Editor in Chief Glenda Bailey, the reader “seeing an icon like Gwyneth [Paltrow] in a new way.”
“She has wonderful body and we wanted to show it off,” says Bailey. “What was even more fabulous was the idea that you didn’t even see Gwyneth’s face, just the beautiful line of her silhouette . … It seemed daring and exciting and really sort of pointing out to the whole world that we are first and foremost a fashion magazine.”
The cover garnered awards from the American Society of Magazine Editors, and was chosen as finalist for ASME Best Cover Contest 2013 and a winner in the Fashion and Beauty category. “That’s why you come to Bazaar,” says Bailey, “to see an incredible fashion show by the best photographers and the most iconic images. It was one of those wonderful opportunities where planning and opportunity came together to produce something very special.”
Gwyneth was back on Bazaar’s cover again for the May 2013 issue, this time without any leg; a close up of the star’s face encased in a headpiece by Dior graces the subscriber cover. As they put the closing touches on a June issue with long-time fashion superstar Christy Turlington on the cover, Glenda Bailey and VP/Publisher Carol A. Smith took time to talk with Publishing Executive about Bazaar past, present and future.