Harper's Bazaar Unveils a New Look in the March 2012 Issue
(Press Release) Feb 1, 2012 (NEW YORK)—Beginning in the March 2012 issue, Harper's Bazaar will thrill readers with a more luxurious feel and a larger format that elevates the magazine to archival quality.
The new Bazaar is the evolution of a heritage brand: editor in chief Glenda Bailey, creative director Stephen Gan and design director Elizabeth Hummer worked with Robin Derrick and Spring to develop the crisp design, inspired by the work of the magazine's renowned 1940s creative director, Alexey Brodovich. The result is visually impactful: the larger size allows for more white space and an emphasis on Bazaar's signature typeface, Didot, shaped in places to echo images on the page, with photography that mixes bold brights and atmospheric black and white images. A perfect fusion that brings together the elegance of the past, the energy of today and the excitement of what's next, the refreshed Bazaar embodies legendary editor Carmel Snow's dictum, "Elegance is good taste with a dash of daring."
And daring is modern: for the cover, Bazaar has cast Gwyneth Paltrow in sleek, sexy, black, cut-out, looks, photographed by Terry Richardson. On the newsstand, Paltrow, in red lipstick and a plunging Yves Saint Laurent jumpsuit, recalls the screen sirens of Hollywood's Golden Age, while the subscriber cover breaks with tradition: Paltrow's face is unseen, seductively obscured by wavy blonde locks. Instead, her body, in an Anthony Vaccarello gown, engages readers and leaves little to the imagination. To watch a behind-the-scenes video of the shoot, go to www.harpersbazaar.com/Gwyneth
"Women look to Bazaar for everything they need to live a fashionable life," said Bailey. "The new Bazaar reflects the elegance of our past, while looking forward to a fabulous future."
"Bazaar is one of those rare brands that has always had true elegance at its core-it's part of our birthright," said Carol A. Smith, VP/publisher and chief revenue officer. "Starting with the March issue, we are beginning a transformation that will enhance all elements of the brand--from the foundation of the magazine itself to our strong new presence in the digital world."