Hearst Corp. to Acquire Global Digital Marketing Services Company iCrossing
“Aligning with Hearst means a sharing of consumer insights, content, channel expertise and technology that will result in totally new approaches to both digital and integrated marketing for advertisers,” Scales said. “iCrossing has always been about staying in front of the market. Hearst, with its leadership in brand building, content creation and distribution is the perfect partner to fuel our continued growth.”
Matthew Petersen, senior vice president of Hearst Magazines, will head a new line of business, Hearst Marketing Services, which will include oversight of iCrossing.
“Connecting with consumers online, on mobile devices and through search and social marketing, is becoming more and more essential to our business,” Petersen said. “iCrossing has proven itself to be one of the best at creating compelling, branded online experiences. We see tremendous opportunities across Hearst to leverage these skills in innovative and relevant ways—when appropriate—for our brands and clients which will be valuable for all involved. I look forward to working with Don and his superb team to expand the footprint of iCrossing and learning from his vast knowledge in this sector. He’s done a fantastic job growing this company.”
Petersen joined Hearst in March from Meredith Corporation where he served as senior vice president of Meredith Integrated Marketing. There, Petersen was a key leader in transforming the department from simply the custom-publishing arm of Meredith to a turn-key marketing services provider. A large part of his responsibility was the oversight and integration of companies acquired by Meredith, including O’Grady Meyers, GENEX, New Media Strategies and Big Communications.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services—including paid search, search engine optimization, Web development, social media, mobile, research and analytics—to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing’s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Ariz., the company has 550 employees in 12 offices in the U.S. and Europe.