Hearst Corporation to Host Sustainability Base Camp for Media Executives
Shelton, CT February 28, 2013 – Burns & Hammond, an integrative sustainability consultancy, has announced its next Sustainability Base Camp for Business Leaders designed specifically for print, digital and broadcast media executives. The exclusive, interactive training is being hosted by the Hearst Corporation and will be held at the LEED Platinum Hearst Tower in New York City on April 23, 2013 from 8:15am - 3:30pm. Sponsors include Catalyst Paper; hibu; iCompli, a division of BPA Worldwide; and Park&Co.
The day-long program addresses the unique need for media executives to understand the fundamentals of sustainability and the business case for integrating CSR principles and practices into business operations. Participants will benefit from a confidential, peer learning experience guided by seasoned sustainability experts and media executives. They will leave with practical knowledge of how best to leverage competitive advantage within the rapidly evolving sustainability marketplace.
“As a company that has been in the media auditing business since 1931 and has fully integrated sustainability not only into our core service offerings but our practices as well, we understand the value that Sustainability Base Camp for Media Executives represents to our industry,” offered Glenn Hansen, President of BPA Worldwide.
Key topics include global trends; standards and protocols; financial market drivers; risks and opportunities; and sustainable supply chains including a featured Case Study presented by Lyn Brown, VP Marketing and Corporate Responsibility for Catalyst Paper Corporation, one of the largest global paper supply companies. During lunch, Lou Nowikas, director of real estate and facilities planning, Hearst Corporation will provide a special presentation on the LEED Platinum Hearst Tower.
“It’s difficult for me to imagine a more productive setting for acquiring the wealth of knowledge necessary to advance sustainability than what the Sustainability Base Camp program offers. Burns & Hammond has assembled best in class sustainability experts and business peers in an environment that is as inspiring as it is informative”, added Matt Krug, U.S Environmental Relations Manager for hibu, publishers of Yellowbook.