Hearst and Dr. Mehmet Oz Collaborate on New Magazine Project
NEW YORK, June 24, 2013 – Hearst Magazines, one of the world’s largest publishers of women’s magazines, and Dr. Mehmet Oz, Emmy® Award-winning host of the nationally syndicated The Dr. Oz Show, today announced their partnership to pilot a new lifestyle magazine. Following the successful formula employed to launch Food Network Magazine in 2008 and HGTV Magazine in 2011, a debut pilot issue will hit newsstands nationwide in the first quarter of 2014, followed by a second issue, which could lead to a regular frequency in the second half of 2014.
The magazine will offer fresh lifestyle content with an upbeat, optimistic attitude, touching on physical and emotional well-being, food, beauty, real-women’s stories, news, travel and finances. A positive celebration of life, the new brand will reflect Oz’s unique persona: approachable, trustworthy, inspirational and entertaining. Features will be motivating, uplifting and informative, and focus on experiencing life to the fullest. Additional details will be released in the coming months.
“Hearst has a very successful track record of partnering with unique brands and personalities to create engaging content for readers,” said David Carey, president of Hearst Magazines. “Dr. Oz’s spirit and message clearly resonate with American women, and the time is right to translate that into a print and digital magazine that will introduce an entirely new category to the market.”
“Dr. Oz truly is ‘America’s Doctor’ and he’s been a friend of Hearst for years, contributing to and appearing in many of our titles,” said Ellen Levine, editorial director of Hearst Magazines. “He’s admired and respected for his energy and can-do philosophy—a perfect prescription for embracing every day.”
“This is about a lifestyle,” Oz said. “Feeling great is the key to living well and this content will provide women with everything they need to feel inspired and live a long, healthy, joyful life.”