Hearst and Dr. Mehmet Oz Collaborate on New Magazine Project
Initial newsstand distribution for the first pilot issue will be 350,000 copies, with an additional 450,000 copies sent to targeted subscribers of select Hearst titles.
“Hearst has always been smart and innovative about product launches, gathering consumer insights and initiating progressive distribution strategies to bring successful new magazines to the marketplace” said Robin Steinberg, MediaVest executive vice president and director of publishing investment and activation. “As with Food Network Magazine and HGTV Magazine, this new property will be built on an already respected media brand and quality content, with a refreshing, modern spin.”
The Dr. Oz Show, which won its third Emmy® Award for Best Informative Talk Show in 2013, is distributed in 118 countries worldwide and across the U.S., including on 18 Hearst Television stations.
About Dr. Oz
Dr. Mehmet Oz is a two-time Emmy® Award winner for Outstanding Informative Talk Show host. The Dr. Oz Show debuted in 2009 with the biggest ratings in 10 years in daytime television and maintained impressive ratings.
Prior to the launch of his show, Oz appeared regularly as the health expert on The Oprah Winfrey Show, sharing advice with viewers to help them live their best life from the inside out. Dr. Oz has co-authored seven New York Times best-sellers including YOU: The Owner's Manual, YOU: The Smart Patient, YOU: On a Diet, YOU: Staying Young, YOU: Being Beautiful, YOU: Having a Baby and YOU: The Owner's Manual for Teens, as well as the award-winning Healing from the Heart. He has a regular column in TIME and O, The Oprah Magazine.
In 2010, Dr. Oz co-founded Sharecare, the leading online health and wellness engagement platform providing millions of health-conscious consumers with a personal, results-oriented experience by connecting them to the most qualified health resources and programs they need to improve their health.