Hearst, Fox Partner to Put Mag Brands on TV and in Digital Media
Hearst Magazines and Fox Television Studios announced earlier this week a partnership that will develop original content for television and digital media based on Hearst’s existing brands.
The first collaboration will be a dramatic series for CosmoGirl.com focusing on the lives of three best friends in their junior year of high school. The two- to three-minute webisodes will air twice weekly and feature storylines revolving around user e-mails.
Also in development is a series of two- to three-minute webisodes for PopularMechanics.com that will feature a variety of mechanics, builders, tech specialists, etc., passing along wisdom to online viewers. Both projects will be overseen by the magazines’ editors-in-chief, CosmoGirl’s Susan Schulz and Jim Meigs at Popular Mechanics.
“For magazines today, producing entertaining and engaging content on the digital, television and mobile platforms is absolutely integral to success and future growth,” says Ellen Levin, Hearst Magazines’ editorial director. “Our brands are so clearly defined that they translate seamlessly: They can be pure entertainment, which is perfect for television or broadband, or a very modern mix of information and entertainment, which is what users are looking for online and in mobile applications. This partnership with Fox Television Studios will leverage our original content and build on it in new, creative ways.”