Hearst, Hoffman Partner to Resurrect Victoria
Hearst Magazines and Hoffman Media LLC announced this week plans to resurrect Victoria magazine, last published in 2003 by Hearst. The companies’ joint venture will permit the Birmingham, Ala.-based Hoffman Media to begin publishing Victoria in October 2007.
The magazine, which was published by Hearst from 1987 through its closing in 2003, will once again be dedicated to romantic living, including home and garden, fashion and beauty, food, home decorating, collectibles and profiles of remarkable women. Under the terms of the companies’ recent agreement, however, Hoffman will handle all editorial, production, distribution and advertising responsibilities of the magazine, while Hearst will contribute the Victoria trademark, copyright, URL, subscription database and access to historical content of both editorial and art.
“Victoria magazine had a unique editorial perspective and a loyal readership since its very first issue in 1987,” says Cathleen P. Black, president of Hearst Magazines. “Because of its success in the niche women’s lifestyle market, Hoffman is the right publisher to bring the Victoria brand back to life in its new format, and we are confident that [Hoffman] will do a great job.”
Victoria will be published bi-monthly and carry a cover price of $4.99. Hoffman hopes to have sold 250,000 paid copies after its first two issues.
“Women across the country have longed to have their beloved Victoria back and now they will,” says Phyllis Hoffman, CEO of Hoffman Media, best known for its Cooking with Paula Deen magazine. “Victoria is a perfect fit for our roster of lifestyle titles that share a similar editorial and demographic focus. We’re thrilled to be working with Hearst to revive this brand for a more targeted audience of women.”