Press Release: Hearst Launches GoodHousekeeping.TV in Continued Expansion of On-Demand and Paid Video Content Offerings
NEW YORK, NY--(May 17, 2015) - Good Housekeeping and Hearst Digital Studios have partnered to launch GoodHousekeeping.TV, a premium video experience featuring the Web's most well-known creative experts alongside Good Housekeeping editors. These how-to video classes offer a wide range of cooking, crafting and DIY projects, including repurposing vintage photos, creating the perfect gallery wall and transforming store-bought candy into beautiful, edible works of art. GoodHousekeeping.TV can be found at www.goodhousekeeping.tv and on Facebook, Twitter, YouTube and Pinterest.
GoodHousekeeping.TV's four initial content pillars -- cooking, crafting, DIY/home and party planning -- feature "genius ideas" to educate and entertain viewers. The slate includes free 2 to 3 minute digital shorts and paid 30 to 180 minute premium classes. GoodHousekeeping.TV's paid classes offer in-depth, step-by-step demonstrations ranging from $2.99 to $5.99 per class. Paid classes will also include downloadable patterns and instructions that users can print for their projects.
In addition to paid classes, GoodHousekeeping.TV includes highly-sharable, free video shorts with tips and techniques for quick and easy DIY projects, with the tried and tested advice and recommendations from the directors of the legendary Good Housekeeping Institute.
GoodHousekeeping.TV is accessible on the Web across smartphones, tablets and PCs, and will soon be available on native iOS and Android devices, and on Roku and Amazon Fire TV apps.
GoodHousekeeping.TV personalities include the editors of Good Housekeeping, led by Editor-in-Chief Jane Francisco and Executive Editor Meaghan Murphy; GoodHousekeeping.TV Editor Erin Phraner; and an eclectic and evolving group of the Internet's best-known makers, who together reach a combined following of more than 5 million.
Programming at launch includes content from:
- Debbie Stoller, founder of Stitch 'N Bitch, a knitting community which boasts 1,400 groups worldwide
- Paul Lowe, editor-in-chief of food and crafting magazine, Sweet Paul
- Rachel Faucett, founder of the website Handmade Charlotte
- Will Taylor, founder of the website Bright Bazaar
- Jodi Levine, 19 year craft editor for Martha Stewart and founder of the website Super Make It
"GoodHousekeeping.TV reflects the playful side of the maker movement," Francisco said. "We're partnering with the brightest, most dynamic stars, and their creativity, energy and enthusiasm is irresistible. GoodHousekeeping.TV is truly unique: There is a wide spectrum of projects to choose from, each video is engaging and inspiring, and the information is delivered in a friendly, easy-to-understand way, ranging from easy projects to do with young kids to epic masterpieces for more experienced crafters. Learning how to create beautiful things has never been so entertaining."