Hearst Magazine Announces Designers for 'Designer Visions' Showcase
NEW YORK (August 12, 2013) - Hearst Magazines announces plans for the seventh-annual Designer Visions, the must-see showcase of the best in interior design talent and trends, which will open with a gala celebration this fall at New York's Walker Tower, JDS Development Group's and Property Markets Group's newest landmark residential property in the heart of Chelsea at 212 West 18th Street. Hearst Design Group publications ELLE DECOR, House Beautiful, and VERANDA have partnered with top interior designers who will create three exquisite apartments in the luxury building, each residence reflecting the magazines' unique style and point of view.
The 2013 Designer Visions designers are:
Alessandra Brancafor ELLE DECOR
Rome-born designer Alessandra Branca learned at an early age that classical beauty was meant to be intermingled with everyday life, and that the well-lived life takes place not in stiff and serious surroundings, but in artful structures graced with a comfortable elegance and wit. Branca is widely known for fusing chic, old-world craftsmanship with energy and practicality in all she designs. Celebrated for her impeccable style and exceptional use of color, Branca is consistently ranked as one of America's top designers. Her numerous honors and awards include ELLE DECOR's 2011, 2012, and 2013 A List, House Beautiful's Master Class, and more. Branca launches her first fabric collection this September as well as a collection of home and fashion accessories in an exclusive debut at Bergdorf Goodman. With wide-ranging interiors and product development projects for a global clientele, she divides her time between New York, Rome, Harbour Island and Chicago, where she founded her design firm, Branca, in 1981.
Jamie Drake for House Beautiful
Jamie Drake, New York-based designer and owner of Drake Design Associates, is renowned for his exuberant color sense, his eye for the unique and telling detail, his practical approach to planning, and his equal facility in traditional and modern styles. Drake creates inviting, delightful, and resolutely livable environments, and has designed spaces for numerous celebrity clients and notables, including multiple projects for his longtime client, New York City Mayor Michael Bloomberg. Drake's industry honors include being named a House Beautiful Master Class designer in 2012, his 2011 induction into the ASID College of Fellows as well as being named to Interior Design magazine's Interior Design Hall of Fame, the IFDA New York Circle of Excellence for Interior Design, and the Andrew Martin International Interior Designer of the Year. Drake is an active member of the New York Chapter of ASID and recipient of its Presidential Citation and Platinum Award. He has long been deeply involved in good causes. He currently serves as the Chair of The Alpha Workshops, where he has been a board member for more than a decade.
Carlos Aparicio for VERANDA
Designer Carlos Aparicio is principal and founder of Aparicio + Associates, a full-service architectural firm that focuses on elegant residential and commercial projects. A+A works in a boutique fashion with clients to create considered and sophisticated environments that maintain the highest standards of execution. Born in Cuba, Aparicio has a bachelor's degree in architecture from the Rhode Island School of Design and a master's degree in architecture from Harvard University. He is also owner of Gallery BAC, which he founded in 2001, offering a curated selection of 20th century European antiques for a discerning clientele.
Portraits of the designers and logos for each of the magazines may be downloaded via this link: https://www.hightail.com/download/bWJyYkJ0WkJtNElYRHNUQw
Hearst Magazines is showcasing the event in collaboration with presenting sponsors Property Markets Group, JDS Development Group, and Benjamin Moore and premier sponsor California Closets.
A date for the gala opening will be announced soon. Following the opening, the Designer Visions residences will host a series of exclusive events through the end of the year. Each apartment will be featured editorially in its respective magazine in fall or winter issues. A virtual tour and behind-the-scenes video, as well as feature interviews with the editors and designers, sponsor information, and resources will be available online this fall at elledecor.com, housebeautiful.com and veranda.com.
Previous Designer Visions designers have included David Rockwell, Steven Gambrel, Matthew Patrick Smyth, John Saladino, Celerie Kemble, Thom Filicia, Richard Mishaan, Charlotte Moss, Antony Todd, Heather Moore for Jed Johnson Associates, and Jesse Carrier and Mara Miller for Carrier and Company Interiors Ltd., among others. Information about previous Designer Visions is available here: http://www.designervisionsonline.com/.
About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation's largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (ABC 2012) and reaches 82 million adults (Spring 2013 MRI gfk). In addition, the company publishes nearly 300 editions around the world. Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, manages 24 websites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published more than 150 apps and digital editions for the iOS and Android platforms. The company also includes iCrossing, a global digital marketing agency.
About Walker Tower
Walker Tower is a newly converted luxury condominium building located in the heart of Chelsea at 212 West 18th Street. A joint venture between JDS Development Group and Property Markets Group, Walker Tower was originally designed by famed architect Ralph Thomas Walker and completed in 1929. The prestigious 24-story building has been transformed into 47 luxury condominium residences by renowned architecture firm CetraRuddy, with 360-degree Manhattan views. Walker Tower's comprehensive amenities package includes a 24-hour doorman, concierge, library lounge with pantry and bar, children's playroom, bicycle and stroller storage room, fitness center with yoga room and sauna, and a landscaped common roof deck with dining area, sun lawn, observation area and covered cabana room. For more information, visit http://www.walker-tower.com.
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