Hearst Magazines Introduces the Esquire Art Collection
(Press Release) New York (October 12, 2011)—The Esquire Art Collection, a unique offering of illustrations and photographs reproduced from Esquire's vast archives, will premiere at the High Point International Home Furnishings Market, October 22nd - 27th, 2011 in the Trowbridge showroom located in C & D Building, suite 2G. The announcement was made today by Glen Ellen Brown, vice president, Hearst Brand Development, a unit of Hearst Magazines (which publishes Esquire), and Martin Trowbridge, founder of Trowbridge.
"Men are expressing more interest in their desire to create an ultimate living space," said Glen Ellen Brown, vice president, Hearst Brand Development. "The new art collection offers a range of aesthetics to suit the interests, sophistication and unique personality of any Esquire man."
The Esquire Art Collection marks the first time the iconic men's magazine has made illustrations and photographs available for purchase. Since its first issue in 1933, Esquire has been the authority for modern, sophisticated men on topics ranging from politics and sports to style, cars, women, and popular culture. The Esquire Art Collection reflects those diverse interests with a variety of framed photographs, illustrations, and sketches, and it celebrates the work of influential artists whose depictions were integral to the magazine in its early years. Each framed reproduction is ready to display and designed to style seamlessly with the Esquire Home Collection.
Featuring five distinct series' of witty, timeless and entertaining works of art, the collection includes:
The Pin-Up Series: Designed for Esquire magazine by renowned artist Alberto Vargas, this series embodies the glamour and sophisticated sex appeal of the 40's pin-up girl. Although closely identified with the World War II era, the images also have a contemporary appeal. Their enduring and simple beauty has allowed the collection to be recognized as an important part of American culture.
The Photo Series: This photography series conveys the stylish sophistication of the Esquire man. Curated by the editors at Esquire magazine, the collection expresses the lifestyle and interests of the modern man, from industry to the arts.
The Talking Shop Series: These charming editorial gesture drawings were featured in the pages of the earliest issues of Esquire magazine during the 1930's. Each hand-drawn sketch depicts a view of the Esquire man's hobbies and interests—from sports and entertaining, to grooming and culture.
The Esky Portrait Series: The Esky portrait series features the iconic mascot of Esquire magazine's early years. Created by famed cartoonist E. Simms Campbell in collaboration with sculptor Sam Berman, this witty and irreverent popeyed man-about-town appeared on nearly every Esquire cover for twenty years. He was the magazine's earliest symbol of male sophistication and success.
The Ad Series: Esquire Magazine's vintage guidebook advertisements from the 1930's feature Esky—Esquire's irrepressible host to living at its best. He sought to arm readers with the kind of information that only the most savvy editors possessed, an advanced course in how to be a sophisticated man in the best and truest sense of the word
"This collaboration allows Trowbridge to give the Esquire customer an extensive choice in which to accessorize their home with exquisite taste and style," said Martin Trowbridge.
For close to 80 years, Esquire has helped its readers understand and navigate the world - from style and great design to women and politics. Esquire has set a standard, and the new art collection is a natural extension of that mission. With men's increased influence on home purchase decisions, the concept behind Esquire Art is more relevant than ever.
Suggested retail price for the Esquire Art Collection starts at $525 and will be available at Esquire Home retail locations and other specialty stores.
About Hearst Brand Development
Hearst Brand Development is the division of Hearst Magazines responsible for translating the equities of the company's magazine portfolio into brand-enhancing lifestyle product collections. Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified communications companies. Once it completes its acquisition of Lagardère SCA's 100 titles in 14 countries outside of France, Hearst Magazines will publish more than 300 editions around the world, including 20 U.S. titles. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation and reaches 88 million adults (Spring 2010 MRI).
Hearst Magazines Digital Media, dedicated to creating and implementing Hearst Magazines' digital strategy, has more than 28 websites and 14 mobile sites for brands such as Cosmopolitan, Popular Mechanics, ELLE, ELLE DECOR, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; MisQuinceMag.com; and RealBeauty.com. Hearst Magazines has published nearly 100 applications and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform. In addition, the company includes iCrossing, a global digital marketing agency.