Hearst, MSN Announce Online Collaboration
REDMOND, Wash. -- Microsoft has announced that it will collaborate on online content projects with Hearst Magazines, in which Hearst will contribute editorial content in various forms including articles, interviews, special events coverage, slide shows, blogs and quizzes. The content will be available as part of MSN’s Lifestyle Channel. The eight participating Hearst publications are Country Living, Esquire, Good Housekeeping, House Beautiful, Marie Claire, Popular Mechanics, Redbook and SHOP Etc.
Jay Bobowicz, vice president of syndication, business development and partner relations for Hearst Magazines, says the partnership will “help drive traffic and online subscriptions” and will ensure that Hearst creates “fresh content online that will keep us topical and news-focused throughout the month.”
“Hearst has the incredible opportunity to reach the MSN audience of more than 465 million users with our magazine brands on the MSN Lifestyle Channel,” Bobowicz says. “By the same token, MSN users will benefit from the rich content and storytelling our magazines can provide.”