Hearst Corporation Announces Opening of The App Lab, a Mobile Media Development Center in Hearst Tower
(Press Release) NEW YORK, NY, Jun 9, 2011—Hearst Corporation today announced the opening of The App Lab at Hearst Tower in New York City. A state-of-the-art media lab and interactive learning center, The App Lab will showcase the Corporation's digital content across all tablet and smartphone device platforms. It will also serve as a think tank where innovators within Hearst and across the media and technology industries can meet to discuss and develop the smartest branded content, ad models and platforms for mobile devices. Expert roundtables, as well as consumer insight panels, will be hosted in The App Lab as part of its ongoing educational and leadership programming. The App Lab will be unveiled today as part of Internet Week New York, for which Hearst is a media partner.
"As consumer usage of mobile devices and related applications continues to explode, The App Lab marks an exciting new era of digital innovation at Hearst," said Frank A. Bennack, Jr., CEO of Hearst Corporation. "This places Hearst at the forefront of emerging technologies within the media industry and gives us a physical space where we can work with our marketing partners to collaborate about the future of tablet/mobile media in a sophisticated way."
To date, Hearst Magazines has published nearly 100 unique apps and digital editions across multiple platforms including Apple iOS, Google Android, Barnes & Noble Nook Color and the Zinio Newsstand. Hearst's entire portfolio of magazines is featured on both the B&N and Zinio platforms, which can be accessed on multiple devices. The App Lab team, headed by Chris Wilkes, Hearst Magazines' vice president of digital editions, magazines & apps, has been aggressively experimenting with a variety of approaches and continues to be a leader in rolling out magazine brand-related apps. They expect to launch over a dozen additional apps for these and other new platforms throughout 2011.