Hearst Corporation Announces Opening of The App Lab, a Mobile Media Development Center in Hearst Tower
"As the app landscape expands rapidly, we're pioneering new ways to engage readers digitally with our brands," added Hearst Magazines' Wilkes. "From enhanced presentations of our magazines that are re-imagined specifically for iPads and other tablets to complimentary utilities and games, we are covering a lot of ground. The App Lab space now lets us develop, display and collaborate more effectively and offers a distinctive experience that is of tremendous business value to Hearst."
Avi Zimak, advertising director, tablet media for Hearst Magazines, will oversee all sales and marketing activities for The App Lab tied to magazines, and serve as the liaison between the advertising community and the mobile and tablet versions of those brands.
About Hearst Corporation
Hearst Corporation is one of the nation's largest diversified media companies. Its major interests include ownership of 15 daily and 38 weekly newspapers, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union; hundreds of magazines around the world, including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine; 29 television stations, which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including Lifetime, A&E, History and ESPN; as well as business publishing, including a minority joint venture interest in Fitch Ratings; Internet and marketing services businesses, television production, newspaper features distribution and real estate.