Helmets and Safety Goggles Advised
There is a saying that goes something like this: "If you can't look back on the year and either laugh or cry, it was a year wasted." It seems in the book industry there is enough to laugh and cry about from 2005 to cover us for years to come.
A quick recap of some highlights: Google's "Print Library" taking over water-cooler conversations (and inspiring several law suits); pay-per-page online models being announced by Random House, Amazon, and others; the internationally anticipated sixth edition of "Harry Potter" being released—and illegally translated and released in China; fictitious book characters "blogging"; HarperCollins going wireless with its HarperCollins Connects wireless hotspots at bookstores (and now announcing its own digital library); publishers such as Rand McNally and Random House making mobile content a reality; preparing for ISBN-13; paper and shipping prices rising again and again; advances in e-book technology adding appeal to consumers and publishers; and that's just the tip of the 2005 iceberg. Imagine the changes 2006 will bring.
For starters, as you can see, this magazine has changed—after nine years as BookTech Magazine, we're donning a new name and a new look. But it's not just our packaging that is different. This issue of Book Business reflects our expanded coverage, beyond manufacturing, production and workflow. Book publishers today face unprecedented change in the market, from manufacturing to marketing, distribution, and business management and development, and Book Business will be your helmet, your safety goggles and your tour guide while the publishing business is under heavy construction.
New features will run in every issue, such as: "Market Focus," with in-depth coverage of specific market segments (first up: religious-book publishing, page 54); the "Launchpad," examining the marketing effort behind a new launch (page 8); "Marketing Talk," where a leading marketing executive will talk one-on-one with Book Business editors (in this issue: Mary McAveney, vice president of marketing for Simon & Schuster Children's Publishing, page 26); and more.