HGTV Magazine to Officially Launch With June/July 2012 Issue; Dan Fuchs Named Publisher/Chief Revenue Officer
(Press Release) NEW YORK, NY, Mar 19, 2012—Hearst Magazines and HGTV, partners in HGTV Magazine, today announced that the new home lifestyle publication will officially launch with a June/July issue, available on newsstands in mid-May, followed by three more issues in 2012. Dan Fuchs, associate publisher of O, The Oprah Magazine since 2004, has been named publisher and chief revenue officer of HGTV Magazine. Fuchs, who has been serving in his new role in an unofficial capacity for the past several weeks, reports to Michael A. Clinton, president, marketing and publishing director, Hearst Magazines.
The premiere test issue of HGTV Magazine hit newsstands nationwide on October 4, 2011, and a second, the February/March issue, went on sale January 17, 2012. Starting with the June/July issue, the magazine's rate base will be 450,000, making it one of the largest consumer magazine launches of the past decade.
Sara Peterson, HGTV Magazine's editor-in-chief, said, "We wanted to strike a chord with Americans looking for a fun, approachable magazine about how they live their lives at home and we're thrilled to have gotten the reaction we did with our debut test issue. We're excited to plan for more engaging, smile-inducing content in 2012."
"It's fantastic to see how Sara and her team have brought the DNA of HGTV to life in print," said David Carey, president, Hearst Magazines. "This magazine is well synched with the mindset and aspirations of readers today, and we're very pleased that HGTV Magazine will become the newest title in Hearst's U.S. print portfolio of 20 brands. It has exceeded our expectations from day one."
"We knew our partnership with Hearst Magazines would create an excellent opportunity to extend the HGTV brand onto a new platform, while allowing us to further engage with our passionate audience," said Burton Jablin, president, Scripps Networks Home Category. "HGTV Magazine's move to regular frequency speaks to the power of the HGTV brand with consumers and advertisers and to the talents of the Hearst team who so successfully translated it into a dynamic and exciting print publication."