Press Release: HGTV Magazine to Raise Rate Base in 2016
NEW YORK, NY (June 10, 2015) - HGTV Magazine, a joint venture between Hearst Magazines and Scripps Networks Interactive, today announced that it will raise its rate base in 2016 to 1.25 million from 1.2 million effective with the January/February 2016 issue. The announcement was made by Dan Fuchs, publisher & chief revenue officer of HGTV Magazine.
This increase follows two recent rate base hikes this year, most recently with the upcoming July/August issue, and is the sixth rate base increase for HGTV Magazine since the title's launch in 2012.
"Our growth has been incredibly strong, and we are continuing the upward trajectory," said Fuchs. "HGTV Magazine is a leader in both the home and lifestyle space and we're glad that consumers and advertisers have responded so enthusiastically to our lively original content and access to HGTV talent."
HGTV Magazine has enjoyed many successes in the last year. The July/August issue is the brand's biggest issue ever since its launch in terms of advertising revenue. The title continues to attract brands in categories beyond the shelter space, with 45 percent of those in the July/August issue coming from automotive, beauty, financial, food, retail, and technology. In addition, one out of every five ad pages in the issue is custom advertising content.
The July/August issue is on newsstands nationwide June 16.
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Networks Interactive,is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day-from painting to pillows to property values-in an upbeat and engaging way. Inspired by HGTV's exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people's homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation's largest diversified media and information companies. With 21 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 2H 2014), reaching nearly 81 million readers in print (Fall 2014 MRI gfk) and nearly 44 million site visitors each month (comScore).